Selling Advice

Why Selling In Winter Works

By June 21, 2018 No Comments

Plenty of buyers wait until spring to sell their property, but there are good reasons to start early and sell over the winter months.

Here are some of the biggest advantages of winter sales and ways to make sure your property has winter appeal.

Winter sales face less competition (but still find buyers)

Because so many sellers limit themselves to the idea of selling in spring and early summer, these few months are crowded with open homes and auctions, not to mention time-poor buyers. In winter there are still plenty of active buyers but less stock to choose from, which means competition at auction can be just as fierce. With the right marketing campaign in place, there should be no difference between the result of your sale in winter and the result in peak sale season.

The eastern suburbs don’t follow broader trends

For sellers in Sydney’s eastern suburbs, it’s simply not necessary to follow conventional wisdom about sale timing. Suburbs close to the CBD, harbour and eastern beaches tend to operate as their own independent markets, protected from fluctuations in auction clearance rates and prices tracked elsewhere. With this in mind, it makes sense to sell at a time of year that shows your property at its best – whenever that might be – rather than listing at the same time as neighbouring sellers.

A winter sale sets your spring budget

Another strong reason to consider a winter sale is that it gives you a concrete budget to work with and allows you to buy back into the market sooner. One of the biggest challenges facing those who do sell towards the end of the year is that they are only ready to buy when the market is at its quietest – late December and early January. If they fail to find a property that meets their needs during this time, this can also mean many more weeks spent in a rental property, further depleting their budget.

Six tips for presenting your property in winter

Here are some simple tricks that will help you ensure your home has maximum appeal during the colder months:

  1. Make sure windows are clean and window-dressings are well presented to make the most of natural light.
  2. Schedule your inspections for times of day when rooms capture the most winter sun possible.
  3. Use candles, lamps and soft furnishings like cushions and throw rugs to make darker areas cosy and appealing.
  4. Factor in time to properly heat your home before potential buyers arrive for inspections and the auction itself.
  5. Make sure your home is ready for any winter downpours – clear gutters and pathways so water can clear easily.
  6. On wet days don’t be afraid to ask those who come to the inspection to take off their shoes at the door to protect floors from muddy footprints.

Of course, each property has its own best features for the cooler months, so talk to your agent about where you should spend the most time on presentation. They will know what buyers in your area are most interested and where you should focus to boost your final sale price.

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